{"title":"HAIR","description":null,"products":[{"product_id":"hair-clay","title":"Hair Clay","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eTransforms Flat Hair—Instant Volume \u0026amp; Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/544ee68a_based-strong.svg\" width=\"20\"\u003e\u003cspan\u003eStrong All Day Hold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eNatural Matte Textured Looks\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eWithout the overly stiff feel or buildup.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; petroleum.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-strong.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eAll-Day Strong Hold\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eStrong flexible hold without heavy buildup.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGentle \u0026amp; effective. Zero compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with our signature scent.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/gold-transparency.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNothing To Hide\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEvery ingredient listed. Every one intentional.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ee408827_94b263c2-de92-45f2-aac3-6bee1c4a7264.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ingredient-kaolinclay_cd0167d6-7c45-45c1-82d1-7316226809d5.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eKaolin Clay\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eCreates matte texture with natural grip for ultimate styling control and hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/bentonit_375f1750-8aa9-4d05-b440-d666f4707812.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBentonite Clay\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eBoosts volume while drawing out excess oil, dirt, and product buildup from hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/beeswaxx_ef405a5a-805c-4f8d-9e40-3f86a09c96e2.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBeeswax\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDelivers lasting structure with a strong, flexible hold that stays all day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/shea-butter-swatch_b99e41a4-eace-49dd-a4f6-6fd911335148.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eShea Butter\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSoftens and conditions both hair and scalp without adding shine or greasiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e\u003cspan\u003eMoisturizes and Conditions Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax:\u003c\/strong\u003e\u003cspan\u003eProvides hold and texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay:\u003c\/strong\u003e\u003cspan\u003eAbsorbs Oil, Adds Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder:\u003c\/strong\u003e\u003cspan\u003eAdds Texture \u0026amp; Volume\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite (Clay):\u003c\/strong\u003e\u003cspan\u003eAbsorbs excess oil and impurities\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e\u003cspan\u003eMoisturizes and Conditions Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax:\u003c\/strong\u003e\u003cspan\u003eProvides hold and texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay:\u003c\/strong\u003e\u003cspan\u003eAbsorbs Oil, Adds Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder:\u003c\/strong\u003e\u003cspan\u003eAdds Texture \u0026amp; Volume\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite (Clay):\u003c\/strong\u003e\u003cspan\u003eAbsorbs excess oil and impurities\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is the BASED Hair Clay different from traditional hair clays?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWho is this best for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eBASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow much hold does it give?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eExpect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it make my hair look greasy or heavy?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it wash out easily?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it damage or dry out my hair over time?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eWe use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eIs it scented or perfumed?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eIt's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap \u0026amp; harsh synthetic fragrances that can cause irritation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it with other styling products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes, BASED Hair Clay works great by itself but we always encourage mixing \u0026amp; matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-hair-clay.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/claygeneric_ef39f126-095a-455e-8ab1-d2e2e95908c9.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eOverly Stiff \u0026amp; Unstylable\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eStrong All Day Hold\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eNatural Matte Textured Look\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eEasy \u0026amp; Fast To Apply\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eIngredient Transparency\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Synthetic Chemicals\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Just One","offer_id":54342490128697,"sku":"clay1-just_one","price":8.4,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342490161465,"sku":"clay2-two_pack","price":16.8,"currency_code":"USD","in_stock":true},{"title":"Complete Styling Kit","offer_id":54342490194233,"sku":"bb-bndl-csk-complete_styling_kit","price":30.8,"currency_code":"USD","in_stock":true},{"title":"Deluxe Bundle","offer_id":54342490227001,"sku":"claysc-deluxe_bundle","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/9ace34b118f895b8a10c9b4c58b414472ad609a1aa3930c43bd24152f1d365e8.webp?v=1787047261"},{"product_id":"leave-in-conditioner","title":"Leave-In Conditioner","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eInstant Definition \u0026amp; Hydration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/dee32d52_based-precise.svg\" width=\"20\"\u003e\u003cspan\u003eAdvanced Frizz Control\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eInstant Hydration \u0026amp; Definition\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eLightweight. Clean. No heavy buildup.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/b40e0bbe_based-lightweight.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eLightweight Hydration\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eHydrates \u0026amp; defines without weighing down.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/gold-transparency.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNothing To Hide\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEvery ingredient listed. Every one intentional.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with our signature scent.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGentle \u0026amp; effective. Zero compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/li-benefits.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/castor-oil_a43b7424-71fd-44ad-819c-721ab5339c99.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eCastor Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHydrates \u0026amp; nourishes your curls, so they feel stronger \u0026amp; fuller.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/avooil_3c81c046-faec-4c03-bdb5-8dc9aa89226c.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAvocado Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDeeply moisturizes and helps protect, enhancing shine while reducing frizz.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/jksdhjf_2a79de34-8067-45fd-a6c7-4a8d17e5e633.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eVitamin E\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHelps protect \u0026amp; boosts shine for healthier-looking, more defined curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/glycering_63ad4ed7-0446-475b-8c37-175e97928efc.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eGlycerin\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eLocks in moisture to control frizz, while enhancing curls to make them pop.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil:\u003c\/strong\u003e\u003cspan\u003eMoisturizes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eMoisturizes \u0026amp; Conditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSorbitan Olivate:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickens + Conditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyethylcellulose:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eChelating + Conditioning Agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hydroxide:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil:\u003c\/strong\u003e\u003cspan\u003eMoisturizes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eMoisturizes \u0026amp; Conditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSorbitan Olivate:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickens + Conditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyethylcellulose:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eChelating + Conditioning Agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hydroxide:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is the BASED Leave-In Conditioner different from traditional leave-ins?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost leave-ins rely on cheap synthetic softeners that can build up over time. BASED Leave-In delivers real results - clean \u0026amp; effective ingredients, real hydration \u0026amp; definition. Zero shortcuts, zero compromises.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat's the point of a leave-in? Do I need this?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eIf you want softer, healthier-looking, easier-to-manage hair - yes. BASED Leave-In deeply hydrates, helps protect, and helps strengthen your hair between washes. It's your shield.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it weigh my hair down or make it greasy?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eIt's lightweight and fast-absorbing-no heavy buildup or residue like others.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow do I use it?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eApply to damp hair-mid-length to ends. Use it post-shower, after styling, or any time you need a moisture boost.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eIs it safe for daily use and color-treated hair?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. It's gentle, pH-balanced, and formulated without drying alcohols, parabens, phthalates, or silicones - gentle on color-treated hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat hair types is it good for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eThe BASED Leave-In is perfect for wavy, curly \u0026amp; coily hair and especially dry, damaged or frizz-prone hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it contain silicones or synthetic fragrance?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eZero. Like everything BASED, it's free from silicones, parabens, and synthetic fragrance. It's lightly scented with our naturally-derived fan-favorite scent Santal Sandalwood: Masculine, clean and addictive.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it with other styling products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes, BASED Leave-In works great by itself but we always encourage mixing \u0026amp; matching different product combos to see what works best for your hair. One popular combination is the BASED Curly Duo , which is a mix of BASED Leave-In Conditioner and BASED Curl Cream.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-leave-in-conditioner.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/udhfsk-1_6bcb8ef0-2754-4c78-b9b1-3886a7502df9.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eInstant Frizz Control\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry \u0026amp; Damage Curls\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDefines \u0026amp; Makes Curls Pop\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dehydrate Your Curls\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eLeave Buildup \u0026amp; Overly Stiff\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrances\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eIngredient Transparency\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Synthetic Chemicals\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Complete Curly Kit","offer_id":54342490456377,"sku":"bb-bndl-curlckit-complete_curly_kit","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Just One","offer_id":54342490489145,"sku":"bb-leavein-one-just_one","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342490521913,"sku":"bb-li-santal-2pck-200ml-two_pack","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Curly Duo","offer_id":54342490554681,"sku":"bb-cc-curlduo-curly_duo","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Curly Essentials","offer_id":54342490587449,"sku":"bb-cc-curless-curly_essentials","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/025bae24ee31b8a9ff9ac0a59046eb723095f1e8d6ac8c45b6666778fb048752.webp?v=1787047264"},{"product_id":"curl-refresh-spray","title":"Curl Refresh Spray","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eRefreshes Day 2 \u0026amp; 3 Curls\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/b40e0bbe_based-lightweight.svg\" width=\"20\"\u003e\u003cspan\u003eLightweight, No Heavy Buildup\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eBuilt TO INSTANTLY REFRESH CURLS\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eWithout the buildup, grease, or weight.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eInstant Curl Refresh\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eBrings back definition \u0026amp; shape in seconds.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/fill-clock.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eExtends Your Style\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eRefreshes curls on day 2 and beyond.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/performance.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEvery ingredient earns its spot.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/b40e0bbe_based-lightweight.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eLightweight Hydration\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eHydrates without weighing down curls.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/jdfksl_92190b02-6bb0-4f41-b272-9953bef6aa88.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/saccharide-isomerate_18808a42-477a-4fec-8fd9-b489c8f5fc06.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eSaccharide Isomerate\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eBinds to hair for lasting hydration that refreshes curls between washes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hibiscus_dd7a3825-101a-40c7-ae82-71990af08c95.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eHibiscus Extract\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eNaturally defines and supports curl structure for refreshed bounce.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/bamboo-extract_8a78bd06-f079-494b-a641-7a04e54def17.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBamboo Extract\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHelps strengthen and adds elasticity for bouncy resilient curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ingredient-vitaminb6_999f7d11-5429-4cd9-a2a1-9d76b97c8f4b.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eVitamin B5\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDelivers moisture and shine for day 2 and beyond.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBambusa Vulgaris Extract:\u003c\/strong\u003e\u003cspan\u003eShine + Elasticity\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHibiscus Sabdariffa Flower Extract:\u003c\/strong\u003e\u003cspan\u003eCurl Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5):\u003c\/strong\u003e\u003cspan\u003eHydrates + Soothes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSclerotium Gum:\u003c\/strong\u003e\u003cspan\u003eThickener + Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaccharide Isomerate:\u003c\/strong\u003e\u003cspan\u003eLasting Hydration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Citrate:\u003c\/strong\u003e\u003cspan\u003eStabilizer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBambusa Vulgaris Extract:\u003c\/strong\u003e\u003cspan\u003eShine + Elasticity\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHibiscus Sabdariffa Flower Extract:\u003c\/strong\u003e\u003cspan\u003eCurl Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5):\u003c\/strong\u003e\u003cspan\u003eHydrates + Soothes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSclerotium Gum:\u003c\/strong\u003e\u003cspan\u003eThickener + Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSaccharide Isomerate:\u003c\/strong\u003e\u003cspan\u003eLasting Hydration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Citrate:\u003c\/strong\u003e\u003cspan\u003eStabilizer\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is BASED Curl Refresh Spray different from drugstore \"refresh\" sprays?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eUnlike drugstore sprays that contain drying alcohols and heavy, synthetic polymers that weigh curls down or leave them frizzy and overly stiff, BASED uses lightweight, hydrating ingredients like Saccharide Isomerate and Bamboo Extract that actually help reactivate your curl pattern. Drugstore sprays use cheap, heavy ingredients that cause buildup - adding temporary moisture without bringing back definition, leaving curls wet and limp. When you choose BASED, you get a true curl refresh with zero compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow do I use the BASED Curl Refresh Spray?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eSpray onto slightly damp day 2 or 3 curls or whenever you need a refresh, focusing on areas that have lost definition. Scrunch curls gently to reactivate the pattern. Let it air dry or diffuse briefly. Works best when your hair still has some product from when you last styled it.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use the Curl Refresh Spray with other BASED curl products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. Use it to reactivate curls styled with any combination of the BASED Leave-In Conditioner , Curl Cream , Curl Mousse , or Curl Gel . The spray works by rehydrating and reactivating whatever products you originally styled with, bringing back their hold and definition.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it make my hair sticky, greasy, or weigh down my curls?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Drugstore refresh sprays often use heavy polymers that leave sticky residue and weigh curls down. Our lightweight formula uses Saccharide Isomerate for lasting hydration and Bamboo Extract for elasticity - refreshing curls without any sticky, greasy, or heavy feel.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat hair types is the BASED Curl Refresh Spray for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eThe BASED Curl Refresh Spray works for all curl types (2A-4C) with at least 2 inches of length. Anyone who does multi-day styling can benefit from refreshing their curls between wash days.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it on color-treated or chemically-treated hair (e.g. perms)?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. Our Curl Refresh Spray is formulated without parabens, phthalates, silicones, and drying alcohols. We also never use cheap synthetic fragrances like others do. All of this makes it gentle enough for color-treated, keratin-treated, and chemically-treated hair like e.g. a perm.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-curl-refresh-spray.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/dlfjkhdslkj_4d215855-8fdd-48fe-86dd-5115c42f75b7.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eReactivates Curl Pattern\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eExtends Your Style\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHeavy Synthetic Polymers\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDrying Alcohols\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eLightweight, No Heavy Buildup\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eTransparent Ingredient List\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDoes Not Disrupt Hormones\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Synthetic Chemicals\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDoesn't Dry Out Curls\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Complete Curly Kit","offer_id":54342490751289,"sku":"bb-bndl-curlckit-complete_curly_kit","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Just One","offer_id":54342490784057,"sku":"bb-crs-single-just_one","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342490816825,"sku":"bb-crs-duo-two_pack","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/04ef439fedc604ef458cf6ca83dce8a961488601ec3966aa8126052708fce7af.webp?v=1787047271"},{"product_id":"sea-salt-spray","title":"Sea Salt Spray","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eInstant Beachy \u0026amp; Textured Look\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\n\u003cspan class=\"based-hero-v2__verify-icon\"\u003e\u003c\/span\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003e3,000,000+\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__stat-label\"\u003ehave already chosen BASED\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eBecause confidence shouldn't come at the cost of your health.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eInstant Texture \u0026amp; Volume\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eTransform your hair in seconds.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-drop.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHydrates \u0026amp; Nourishes\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eHair that looks and feels its best.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eZero Endocrine Disruptors\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with our signature scent.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; drying alcohols.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/nathan-seasalt_937ee5c0-0b42-4fbd-badf-00ddf84bf20a.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ingredient-seasalt_f30eada1-e5bc-4812-892f-5ff621aa21ad.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eSea Salt\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eAdds natural texture and volume for that effortless, beachy look.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ahaha_50486c54-c500-4ed2-a100-892ce6e68a8d.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAloe Vera\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eClean and weightless hydration to keep hair soft, controlled, and never stiff.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ingredient-kelp_584c345c-0322-41fa-a011-fac26782a3d5.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eKelp Extract\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eMarine-derived nutrient complex that boosts volume and nourishes.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ingredient-vitaminb6_999f7d11-5429-4cd9-a2a1-9d76b97c8f4b.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eVitamin B5\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHelps strengthen and nourish hair while boosting hydration and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Salt:\u003c\/strong\u003e\u003cspan\u003eAdds Volume \u0026amp; Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e\u003cspan\u003eLightweight Hydration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKelp Extract:\u003c\/strong\u003e\u003cspan\u003eNourishes \u0026amp; Volumizes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B5:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen \u0026amp; Soften\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSea Salt:\u003c\/strong\u003e\u003cspan\u003eAdds Volume \u0026amp; Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e\u003cspan\u003eLightweight Hydration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKelp Extract:\u003c\/strong\u003e\u003cspan\u003eNourishes \u0026amp; Volumizes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B5:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen \u0026amp; Soften\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWho is this for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eBASED Sea Salt Spray is great for wavy, or straight hair that needs lightweight texture, volume, and a natural matte finish. It's ideal for guys who want a laid-back, lived-in look without stiffness or shine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it dry my hair out?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNot with ours. Most sea salt sprays overload on drying alcohols and synthetic salt blends that overly dry your hair. BASED balances mineral-rich sea salt with aloe vera and glycerin to give you texture without drying your hair out.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it offer hold or just texture?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eLight hold with buildable grip. It won't replace your clay or pomade, but it's perfect for pre-styling or adding control without weight.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it daily?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. It's made to be lightweight, clean, and gentle enough for daily use. No heavy buildup, and it's gentle on your scalp.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat finish does it leave-matte or shiny?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMatte. It gives you that natural, beachy texture with zero grease or sheen.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow do I apply it best?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eSpray onto damp or dry hair, then scrunch, blow-dry, or air-dry for natural volume. Use solo or as a primer before clay or pomade.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhy BASED over other sea salt sprays?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost sprays use harsh alcohols and synthetic fragrance to fake the beach effect. Ours is made with real sea salt, naturally-derived scent, and balancing ingredients-so you get texture without making your hair look and feel worse over time.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it with other styling products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes, BASED Sea Salt Spray works great by itself but we always encourage mixing \u0026amp; matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo , which is a mix of BASED Sea Salt Spray and BASED Pomade.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-sea-salt-spray.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/fjklsd_d0c04042-f5a5-4fa1-9a40-1f9c9610530a.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eInstant Texture \u0026amp; Volume\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHydrating \u0026amp; Nourishing\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh, Drying Alcohols\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eNatural Beachy Look\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap, Synthetic Fragrances\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eSynthetic \"Salt\" Blends\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eLightweight \u0026amp; Matte Finish\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eNaturally-Derived Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Just One","offer_id":54342490849593,"sku":"bb2000s-1-6-1-just_one","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Pack of 2","offer_id":54342490882361,"sku":"bb2000s-1-6-2-pack_of_2","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Pack of 3","offer_id":54342490915129,"sku":"bb2000s-1-6-3-pack_of_3","price":17.85,"currency_code":"USD","in_stock":true},{"title":"Sea Salt Spray Deluxe Bundle","offer_id":54342490947897,"sku":"seasaltdeluxe-sea_salt_spray_deluxe_bundle","price":26.6,"currency_code":"USD","in_stock":true},{"title":"Complete Styling Kit","offer_id":54342490980665,"sku":"bb-bndl-csk-complete_styling_kit","price":30.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/01bb9230d4fc7c62e153b6e9253fee4e3b6c7c79daa38ce04213e274471c8ebf.webp?v=1787047273"},{"product_id":"hair-elixir","title":"Hair Elixir","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/4e818d51_x339_7a542d2b-43a8-4874-90d3-16ca393546e9.svg\" width=\"20\"\u003e\u003cspan\u003eVisibly Boosts Shine + Softness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eInstantly Controls Frizz and Flyaways\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/4904996e_based-checkmarkshield.svg\" width=\"20\"\u003e\u003cspan\u003eThermal \u0026amp; Heat Protection\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eENGINEERED TO NOURISH, SEAL \u0026amp; PROTECT\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003ePerfect Shine. Thermal \u0026amp; Heat Protection. Zero Compromise.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/x339.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eInstant Shine \u0026amp; Color Vibrancy\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eTransforms dull, lifeless hair in seconds.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/4904996e_based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eThermal \u0026amp; Heat Protection\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eHelps shield hair from high-heat styling.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eInstantly Controls Frizz \u0026amp; Flyaways\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eSeals the cuticle for smooth, polished results.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/b40e0bbe_based-lightweight.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eWeightless Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eDeeply nourishes with no added weight.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/vector.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHelps Reduce Breakage\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eNourishes \u0026amp; protects for healthier-looking hair.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eGET YOURS NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ldskhjflks_9dd24d50-db3f-4c70-a6ee-211f0e7c7777.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eGET YOURS NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/meadowfoam_b98bd7cf-d1af-4c64-8d1e-71eeb8504e04.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eMeadowfoam Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSeals cuticles and creates a shield for heat protection.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/kahai_22b3e7c8-2ab8-481c-9e9d-428b46360f1e.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eKahai Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDelivers antioxidant-rich nourishment for healthier-looking hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/mongongo_57105282-740d-4fe7-9b95-487bc729d0d9.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eMongongo Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eAncient African oil that protects while delivering shine and softness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/frame-1_76fb5f2f-412f-4773-bdf7-d41302203862.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBroccoli Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eNature’s powerful silicone alternative for shine and instant frizz control.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eNo Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eGET YOURS NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimmondsia Chinensis (Jojoba) Seed Oil (Organic):\u003c\/strong\u003e\u003cspan\u003eMoisture + Shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes with Oleic + Linoleic Acid\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdansonia Digitata:\u003c\/strong\u003e\u003cspan\u003eElasticity Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSclerocarya Birrea (Marula) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eFrizz Control\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Estolide:\u003c\/strong\u003e\u003cspan\u003eHeat Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMauritia Flexuosa Fruit Oil:\u003c\/strong\u003e\u003cspan\u003eUV Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrassica Oleracea Italica (Broccoli) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eCuticle Smoother\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaryodendron Orinocense (Kahai) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eAntioxidant Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSchinziophyton Rautanenii (Mongongo) Kernel Oil:\u003c\/strong\u003e\u003cspan\u003eHeat Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimmondsia Chinensis (Jojoba) Seed Oil (Organic):\u003c\/strong\u003e\u003cspan\u003eMoisture + Shine\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgania Spinosa Kernel Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes with Oleic + Linoleic Acid\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdansonia Digitata:\u003c\/strong\u003e\u003cspan\u003eElasticity Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSclerocarya Birrea (Marula) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eFrizz Control\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMeadowfoam Estolide:\u003c\/strong\u003e\u003cspan\u003eHeat Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMauritia Flexuosa Fruit Oil:\u003c\/strong\u003e\u003cspan\u003eUV Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBrassica Oleracea Italica (Broccoli) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eCuticle Smoother\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaryodendron Orinocense (Kahai) Seed Oil:\u003c\/strong\u003e\u003cspan\u003eAntioxidant Support\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSchinziophyton Rautanenii (Mongongo) Kernel Oil:\u003c\/strong\u003e\u003cspan\u003eHeat Stable Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat makes the BASED Hair Elixir different from drugstore hair oils?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost drugstore hair oils rely on heavy silicones like dimethicone and others that coat your hair with buildup, or cheap fillers that do more harm than good. They also use cheap \u0026amp; harsh preservatives (parabens) and synthetic fragrance (phthalates) that can disrupt your hormones. BASED Hair Elixir is engineered with premium non-toxic ingredients including Meadowfoam oil, Broccoli oil, Kahai and Mongongo oil that deeply nourish, seal and protect without compromise. Real results, zero compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill this make my hair overly greasy or weigh it down?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. The BASED Hair Elixir uses a blend of lightweight botanical oils that absorb effortlessly without leaving heavy, overly greasy residue. Unlike cheap, silicone-based oils that sit on top of your hair causing buildup, our high-performance formula absorbs to nourish from within. Shine and softness without sacrificing volume or movement.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat hair types can use this?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAll of them. Whether you have fine, thick, straight, wavy, curly, or coily hair, the BASED Hair Elixir works effortlessly. The weightless formula won't weigh down fine hair or make it look flat, while still providing enough nourishment for thick, coarse textures. We purposefully designed this to be the ultimate solution for everyone.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow much should I use and how do I apply it?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eIt's simple. Pump once into your hands and rub your palms together to distribute the oil evenly. Apply to mid-lengths and ends of your hair, avoiding the roots to prevent any oiliness at the scalp. You can use it on damp hair after washing or on dry hair throughout the day for added shine and smoothness. Reapply as needed. A little goes a long way with this concentrated formula.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use this on damp hair, dry hair, or both?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eBoth. The BASED Hair Elixir is incredibly versatile. Apply it to damp hair after showering to seal the cuticles and prepare for heat styling. Use it on dry hair throughout the day to tame frizz, add shine, or smooth flyaways. You can also apply it before blow-drying or using hot tools, utilizing its thermal \u0026amp; heat protection. It works whenever your hair needs it.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow long until I see results?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYou'll notice instant results like improved shine \u0026amp; softness, frizz control, and color vibrancy from the very first use. The thermal \u0026amp; heat protection also works to help shield your hair while using high-heat styling and other external stress.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes this protect against heat styling?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eThe BASED Hair Elixir provides thermal \u0026amp; heat protection from blow dryers, flat irons, and curling tools. The Meadowfoam and Buriti oils in our formula create a protective barrier that helps shield your hair from high temperatures. Apply it to damp hair before styling for best results.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes this have synthetic fragrance or scent?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eThe BASED Hair Elixir is scented with our signature, naturally-derived Santal Sandalwood fragrance. You'll notice it subtly, and will fade after application. We never use cheap synthetic fragrances that can irritate your scalp or disrupt your hormones.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use this with other hair products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAbsolutely, that's the point. It fits seamlessly with any hair routine. For curly \u0026amp; coily hair the BASED Hair Elixir is also perfect for scrunching out gel casts to reveal soft, defined curls with natural shine. Use it after washing and conditioning before styling products, or as a finishing touch after styling.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow long does one bottle last?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eOn average, the BASED Hair Elixir lasts 4-6 months depending on frequency and amount used each time you apply. Because the formula is highly concentrated, you only need one pump per application - sometimes less for shorter or finer hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-hair-elixir.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/kjdgs_3a05b044-1018-4c4e-85d2-5b4d20e6757a.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eThermal \u0026amp; Heat Protection\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eWeightless Formula\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eBuildup-Causing Silicones\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Filler Oils\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eInstantly Controls Frizz\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eTransparent Ingredient List\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eWeighs Hair Down\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Preservatives (Parabens)\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDoes Not Disrupt Hormones\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Haircare Set","offer_id":54342491242809,"sku":"bb-bndl-hrcrset-haircare_set","price":28.35,"currency_code":"USD","in_stock":true},{"title":"Just One","offer_id":54342491275577,"sku":"bb-hrelxr-single-just_one","price":8.75,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342491308345,"sku":"bb-hrelxr-2pck-two_pack","price":17.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/af4dbb530c195c76dcc97436d4512aaba4a42146769c56c02ad10a495eeee6cf.webp?v=1787047276"},{"product_id":"curl-mousse","title":"Curl Mousse","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/2891a669_based-signature.svg\" width=\"20\"\u003e\u003cspan\u003eInstant Volume \u0026amp; Definition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/b40e0bbe_based-lightweight.svg\" width=\"20\"\u003e\u003cspan\u003eLightweight, Flexible Hold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eBuilt for Full, Defined Curls\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eWithout the stiffness, grease, or buildup.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-drop.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHydrates While Styling\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eLocks in moisture as it adds volume and hold.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eInstant Lift \u0026amp; Volume\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eLifts curls \u0026amp; creates volume instantly.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/2891a669_based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/544ee68a_based-strong.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eAll-Day Flexible Hold\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eKeeps curls defined without stiffness.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/kjsdfs_9c1f73c7-202a-4d3a-aad9-860f0637b449.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/agave_e93f00bf-bab9-4521-8f49-ba4dfc6ba000.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAgave\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDefines curls while locking in moisture for long-lasting bounce.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/bamboo-extract_8a78bd06-f079-494b-a641-7a04e54def17.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBamboo Extract\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHelps build strength and flexibility for curls with lasting volume and lift.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hydz-rice-protein_750b415b-6eac-4d89-ab19-d10db508810f.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eHydrolyzed Rice Protein\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eCreates volume and lifts without weight for airy, defined curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/marsh-root-exact_e869eed0-137e-425e-a5cf-67580d895bb2.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eMarshmallow Root\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eProvides slip and definition while smoothing frizz for perfect curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolipids:\u003c\/strong\u003e\u003cspan\u003eEmulsifies + Foams\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInulin:\u003c\/strong\u003e\u003cspan\u003ePrebiotic Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAureobasidium Pullulans Ferment:\u003c\/strong\u003e\u003cspan\u003eMoisture Retention\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlthaea Officinalis (Marshmallow) Root Extract:\u003c\/strong\u003e\u003cspan\u003eSlip + Definition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Benzoate + Potassium Sorbate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBambusa Vulgaris Extract:\u003c\/strong\u003e\u003cspan\u003eCurl Memory\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eChelator\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Rice Protein:\u003c\/strong\u003e\u003cspan\u003eVolume + Structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycolipids:\u003c\/strong\u003e\u003cspan\u003eEmulsifies + Foams\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInulin:\u003c\/strong\u003e\u003cspan\u003ePrebiotic Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAureobasidium Pullulans Ferment:\u003c\/strong\u003e\u003cspan\u003eMoisture Retention\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAlthaea Officinalis (Marshmallow) Root Extract:\u003c\/strong\u003e\u003cspan\u003eSlip + Definition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Benzoate + Potassium Sorbate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBambusa Vulgaris Extract:\u003c\/strong\u003e\u003cspan\u003eCurl Memory\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eChelator\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Rice Protein:\u003c\/strong\u003e\u003cspan\u003eVolume + Structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is BASED Curl Mousse different from drugstore mousses?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eUnlike drugstore mousses that are loaded with drying alcohols (SD Alcohol, Denatured Alcohol, Ethanol, etc.), silicones, and synthetic polymers, BASED uses clean, hydrating ingredients that won't strip moisture or cause heavy buildup. Drugstore brands use these cheap compounds to create fast-drying foam, but most leave your curls frizzy, brittle, and dry over time. When you choose BASED, you get perfect volume and hold with zero compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow do I apply the BASED Curl Mousse?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eApply to damp hair after your leave-in conditioner or curl cream, or directly to damp hair. Dispense 2-3+ pumps (depending on your hair length) into your palm, emulsify between hands, and scrunch into curls from mid-lengths to ends. For extra volume, apply at the roots. Let it air dry or diffuse.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I pair it with other BASED curl products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. Layer it with the BASED Curl Cream for added definition, or use it on top of the BASED Leave-In Conditioner for lightweight volume. You can also combine it with the BASED Curl Gel - apply mousse at the roots for lift and gel on the lengths for hold. Once you've chosen your combination, use the BASED Curl Refresh Spray on day 2 and beyond to refresh volume and bounce.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it make my hair overly stiff and frizzy like others do?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Drugstore mousses use drying alcohols (SD Alcohol, Denatured Alcohol, etc.) and synthetic polymers that strip moisture and create overly stiff casts. Over time, these ingredients can damage your curl pattern and leave hair brittle and frizzy. Our high-performance formula uses premium, hydrating ingredients like Agave and Marshmallow Root Extract to provide flexible, touchable hold without stiffness. Your curls stay soft, movable, and looking healthy.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat hair types is the BASED Curl Mousse for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eThe BASED Curl Mousse works for all curl types (2A-4C). It's especially great for fine or low-density hair that needs volume without weight, but it works great on thick, coarse curls too.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-curl-mousse.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/lkshlkda_cc6c4788-2ed8-410a-9881-c17374685294.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eAdds Volume Without Heaviness\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDrying Alcohols\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eBuildup-Causing Silicones\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eFlexible Hold Without Stiffness\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eTransparent Ingredient List\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDoes Not Disrupt Hormones\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Synthetic Chemicals\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDoesn't Dry Out Curls\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Complete Curly Kit","offer_id":54342491734329,"sku":"bb-bndl-curlckit-complete_curly_kit","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Just One","offer_id":54342491767097,"sku":"bb-mous-single-just_one","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342491799865,"sku":"bb-mous-duo-two_pack","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/c1ba46b951a52acdc21a098a5a5b97aaf28d7f37d4ed8350f5fc1aa406bba3f2.webp?v=1787047290"},{"product_id":"curl-gel","title":"Curl Gel","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/544ee68a_based-strong.svg\" width=\"20\"\u003e\u003cspan\u003eMaximum Hold \u0026amp; Definition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/2891a669_based-signature.svg\" width=\"20\"\u003e\u003cspan\u003eFlake-Free \u0026amp; Zero Residue\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eBuilt for STRONG, DEFINED CURLS\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eMaximum hold without the flakes or stiffness.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/performance.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/544ee68a_based-strong.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eStrong, Lasting Hold\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eLocks in curls \u0026amp; keeps them defined all day.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/b40e0bbe_based-lightweight.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScrunches Out Soft\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eDries with a cast, scrunches out soft.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-drop.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHydrates While It Holds\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eLocks in moisture so curls stay soft, not dry or brittle.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/section-2-image.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/inulin2_94ac9cea-9aba-43af-a9b6-bd1948ae8e78.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eInulin\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003ePrebiotic conditioner that enhances curl definition and moisture retention.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/beetroot_4971dddd-834e-4602-8669-15c5b64f33dc.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBeet Root Extract\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eBoosts shine and acts as a natural humectant to lock in hydration.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hfkljsd_090ec4fa-7f2c-466b-b6d6-cf90d51cd9fe.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eIrish Sea Moss\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eProvides structure and curl memory for long-lasting, defined curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/flaxseed_08e36e86-ac9c-4279-8183-f1a1368513ac.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eFlaxseed Extract\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDelivers flexible hold and definition without being overly stiff.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInulin:\u003c\/strong\u003e\u003cspan\u003ePrebiotic Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCellulose Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSclerotium Gum:\u003c\/strong\u003e\u003cspan\u003eThickener + Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5):\u003c\/strong\u003e\u003cspan\u003eHydrates + Soothes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinum Usitatissimum (Flaxseed) Seed Extract:\u003c\/strong\u003e\u003cspan\u003eHold + Definition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChondrus Crispus Extract:\u003c\/strong\u003e\u003cspan\u003eCurl Memory + Structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eChelator\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeta Vulgaris (Beet) Root Extract:\u003c\/strong\u003e\u003cspan\u003eShine + Humectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInulin:\u003c\/strong\u003e\u003cspan\u003ePrebiotic Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCellulose Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSclerotium Gum:\u003c\/strong\u003e\u003cspan\u003eThickener + Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePanthenol (Vitamin B5):\u003c\/strong\u003e\u003cspan\u003eHydrates + Soothes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLinum Usitatissimum (Flaxseed) Seed Extract:\u003c\/strong\u003e\u003cspan\u003eHold + Definition\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eChondrus Crispus Extract:\u003c\/strong\u003e\u003cspan\u003eCurl Memory + Structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eTocopherol:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eChelator\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeta Vulgaris (Beet) Root Extract:\u003c\/strong\u003e\u003cspan\u003eShine + Humectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is BASED Curl Gel different from drugstore gels?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eUnlike drugstore gels that contain synthetic polymers (PVP, Acrylates), drying alcohols, and fillers that cause flaking and stiff casts, BASED uses clean, premium ingredients like Irish Sea Moss and Flaxseed Extract for maximum hold without the mess. Drugstore brands use synthetic polymers because they're cheap, but they flake when scrunched out and leave nasty white residue. When you choose BASED, you get strong hold and definition with zero compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow do I apply the BASED Curl Gel?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eApply to damp, freshly wet hair. Take a generous amount (quarter-sized for medium length), rake through curls in sections, then scrunch upward from ends to roots. The gel will form a cast as it dries. Once fully dry, scrunch out the cast for soft, defined curls. Let it air dry or diffuse.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use the Curl Gel with other BASED curl products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. Layer it with the BASED Leave-In Conditioner for hydration plus hold, or apply after BASED Curl Cream for extra definition. You can also use BASED Curl Mousse at the roots for volume and BASED Curl Gel on the lengths for hold. Once you've styled, use the BASED Curl Refresh Spray on day 2 and beyond to reactivate your curls.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it flake or leave white residue?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Drugstore gels use synthetic polymers (PVP, Acrylates) and fillers that flake when they dry, especially when layered with other products or scrunched out. Our high-performance formula uses Irish Sea Moss and Flaxseed Extract for strong hold designed not to flake or leave white residue - just clean, defined curls.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat hair types is the BASED Curl Gel for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eThe BASED Curl Gel works best for curly to coily hair (3A-4C) with at least ~4 inches of length. It provides the strong hold and structure that tighter curl patterns need for definition and frizz control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it on color-treated or chemically-treated hair (e.g. perms)?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. Our Curl Gel is formulated without parabens, phthalates, silicones, and drying alcohols. We also never use cheap synthetic fragrances like others do. All of this makes it gentle enough for color-treated, keratin-treated, and chemically-treated hair like e.g. a perm.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-curl-gel.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/dkhjflksd_321e6087-9a76-4894-b6ca-0c8cdd700dc0.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eStrong Hold \u0026amp; Curl Definition\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eSynthetic Polymers (PVP, Acrylates)\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDrying Alcohols\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eNo Flaking or White Residue\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eTransparent Ingredient List\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDoes Not Disrupt Hormones\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Synthetic Chemicals\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDoesn't Dry Out Curls\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Complete Curly Kit","offer_id":54342491930937,"sku":"bb-bndl-curlckit-complete_curly_kit","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Just One","offer_id":54342491963705,"sku":"bb-cgel-single-just_one","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342491996473,"sku":"bb-cgel-duo-two_pack","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/8acb2d967b5b29c1350d3fd425eb8fbf0299fa3a723c64ff1a49a58f416aa6a3.webp?v=1787047295"},{"product_id":"curl-cream","title":"Curl Cream","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eInstant Definition \u0026amp; Curl Control\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/15426b70_light-hold.svg\" width=\"20\"\u003e\u003cspan\u003eAll-Day Light Curl Hold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\n\u003cdiv class=\"based-pdp-notice\"\u003e\u003cdiv class=\"based-pdp-notice__inner\"\u003e\u003cspan class=\"metafield-multi_line_text_field\"\u003eHeads up: we're refining our Curl Cream packaging, so what you get might look different from what's pictured.\u003cbr\u003e\u003cbr\u003eSame product. Always Based.\u003c\/span\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eDefined, Frizz-Free Curls All Day\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eWithout the crunch, grease, or harsh chemicals.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/2891a669_based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-strong.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eDeep Moisture Lock-In\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eHydrates to fight dryness \u0026amp; frizz all day.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGentle \u0026amp; effective. Zero compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with our signature scent.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/gold-transparency.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNothing To Hide\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEvery ingredient listed. Every one intentional.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cc-benefits.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/castor-oil_a43b7424-71fd-44ad-819c-721ab5339c99.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eCastor Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eReduces frizz and helps protect curls for healthier-looking, defined hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/kjslkjfd_8b062190-dde9-4fa5-8400-b8196567cad1.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAgave\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDefines curls while locking in moisture for long-lasting bounce.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hydro-silk_1d591782-747d-4998-9848-5c890063e5d6.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eSilk Protein\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSmooths and helps strengthen hair for frizz-free, defined curls.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ingredient-vitaminb6_999f7d11-5429-4cd9-a2a1-9d76b97c8f4b.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eVitamin B5\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eAdds volume and shine without weighing curls down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil:\u003c\/strong\u003e\u003cspan\u003eReduces Frizz \u0026amp; Helps Protect\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInulin:\u003c\/strong\u003e\u003cspan\u003eMoisturizes + Smooths\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgave:\u003c\/strong\u003e\u003cspan\u003eHydrates + Nourishes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eConditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSorbitan Olivate:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyethylcellulose:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Silk:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eStabilizes + Conditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hydroxide:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B5:\u003c\/strong\u003e\u003cspan\u003eLightweight Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil:\u003c\/strong\u003e\u003cspan\u003eReduces Frizz \u0026amp; Helps Protect\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInulin:\u003c\/strong\u003e\u003cspan\u003eMoisturizes + Smooths\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAgave:\u003c\/strong\u003e\u003cspan\u003eHydrates + Nourishes\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eConditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSorbitan Olivate:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyethylcellulose:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Silk:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eStabilizes + Conditions\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Hydroxide:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin B5:\u003c\/strong\u003e\u003cspan\u003eLightweight Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is the BASED Curl Cream different from traditional curl creams?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost curl creams are packed with silicones, waxes, or cheap synthetic fragrance. BASED gives you true curl care-hydration, definition, and clean ingredients that deliver real results. Zero shortcuts, zero compromises.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWho is this for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eBASED Curl Cream is made for curly and coily hair types that need definition, moisture, and control-without the crunch or overly weighing down hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it make my curls stiff or greasy?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. It leaves curls soft, defined, and touchable. No oily film. No stiffness.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it help with frizz and humidity?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAbsolutely. It seals in moisture and controls frizz without silicones that weigh your curls down and leave build-up.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is the scent?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eIt's lightly scented with our naturally-derived fan-favorite scent Santal Sandalwood: Masculine, clean and addictive.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it with other styling products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes, BASED Curl Cream works great by itself but we always encourage mixing \u0026amp; matching different product combos to see what works best for your hair. One popular combination is the BASED Curly Duo , which is a mix of BASED Curl Cream and BASED Leave-in Conditioner.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-curl-cream.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/image1213444-removebg-preview-1_23d33c3e-3929-40b7-abb5-cf5c7b945db7.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eInstant Frizz Control\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eDefines \u0026amp; Makes Curls Pop\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eAll-Day Light Curl Hold\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dehydrate Your Curls\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eLeaves Buildup \u0026amp; Overly Stiff\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eIngredient Transparency\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Synthetic Chemicals\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Complete Curly Kit","offer_id":54342492782905,"sku":"bb-bndl-curlckit-complete_curly_kit","price":35.0,"currency_code":"USD","in_stock":true},{"title":"Just One","offer_id":54342492815673,"sku":"bb-cc-single-just_one","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342492848441,"sku":"bb-cc-santal-2pck-250ml-two_pack","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Curly Duo","offer_id":54342492881209,"sku":"bb-cc-curlduo-curly_duo","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Curly Essentials","offer_id":54342492913977,"sku":"bb-cc-curless-curly_essentials","price":33.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/6b0ee55dfa7bdddef86f0f04604dfdf0751a10ab3c4794e3f04b1729442c02ea.webp?v=1787047308"},{"product_id":"conditioner","title":"Conditioner","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Formula\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/92f705b9_based-drop.svg\" width=\"20\"\u003e\u003cspan\u003eHydrates \u0026amp; Nourishes Your Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/4904996e_based-checkmarkshield.svg\" width=\"20\"\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\n\u003cspan class=\"based-hero-v2__verify-icon\"\u003e\u003c\/span\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003e3,000,000+\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__stat-label\"\u003ehave already chosen BASED\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eBecause confidence shouldn't come at the cost of your health.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; silicones.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/2891a669_based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with essential oils.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/2cb0037a_based-hydrateboost.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eBoosts Shine \u0026amp; Softness\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eNourishes hair without weighing it down.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eZero Endocrine Disruptors\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-ph.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eBalances pH \u0026amp; Seals Cuticles\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFor hair that feels stronger and stays hydrated.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/mn.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/jhfs.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eArgan Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDeeply hydrates and smooths hair for long-lasting control and shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hkjsdgfdks_6c5927e3-ce24-4d1e-9341-525b807bd6ef.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eCoconut Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHelps strengthen hair and adds healthy, natural-looking shine.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ksjhfds_5a453b6c-9343-4541-b6c0-6ba817770752.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eHydrolyzed Keratin\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSoftens, helps strengthen, and can help reduce visible breakage.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/glycering_63ad4ed7-0446-475b-8c37-175e97928efc.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eGlycerin\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eLocks in moisture to keep hair hydrated, smooth, and flexible.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyethylcellulose:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Hydroxypropyltrimonium Chloride:\u003c\/strong\u003e\u003cspan\u003eThickener + Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent + Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eSeals Hair Cuticles\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen \u0026amp; Hydrates\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Alcohol:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylyl\/Capryl Glucoside:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydroxyethylcellulose:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Hydroxypropyltrimonium Chloride:\u003c\/strong\u003e\u003cspan\u003eThickener + Conditioner\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent + Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eSeals Hair Cuticles\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen \u0026amp; Hydrates\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSodium Gluconate:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat makes BASED different from drug store conditioners or big brands?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost conditioners coat your hair with waxes to fake softness, then leave buildup over time. Over time, this can make your hair look and feel worse. BASED uses premium, non-toxic ingredients that make your hair visibly look and feel healthier, with zero shortcuts.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eIs this suitable for daily use and all hair types?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. BASED Conditioner is lightweight, non-greasy, and suitable for all hair types - whether your hair is fine, thick, dry, or color-treated. It will not weigh your hair down or leave it greasy like heavy drugstore conditioners.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it leave a waxy or coated feel?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Unlike conventional conditioners that use silicones and synthetic waxes to fake smoothness, BASED uses premium non-toxic ingredients that actually nourish your strands without residue.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat results should I expect after using it?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYour hair will feel softer, smoother, more manageable, and less frizzy after every use. It is real hydration, not temporary slickness from cheap fillers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it help with tangles and breakage?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAbsolutely. It softens and detangles while helping strengthen hair with plant oils and botanical extracts, minimizing breakage with consistent use.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it contain synthetic fragrance or silicones?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNot at all. BASED Conditioner is scented with essential oils and is free from silicones, parabens, or synthetic fragrances. Just clean performance.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it as a co-wash or mid-week treatment?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. It is nourishing and light enough to be used as a co-wash or even a quick treatment between full washes if your hair needs a moisture boost.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-conditioner.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/oiujfds_57f39f7b-f1ed-41b8-87f8-f84fff81c1b8.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eLeaves Buildup \u0026amp; Grease\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHydrating \u0026amp; Nourishing\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eContains Parabens\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eZero Endocrine Disruptors\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Shampoo + Conditioner","offer_id":54342493143353,"sku":"44114437669094-shampoo_+_conditioner","price":19.6,"currency_code":"USD","in_stock":true},{"title":"Just Conditioner","offer_id":54342493176121,"sku":"44114437669093-just_conditioner","price":9.8,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342493208889,"sku":"bb-2pck-cond-orgnl-355ml-two_pack","price":19.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/646023930d7bde5969c7fab25df2f129d5bd3affa466e0ffc843db9f8897e5ad.webp?v=1787047312"},{"product_id":"shampoo","title":"Shampoo","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Formula\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/55184aa1_based-ph.svg\" width=\"20\"\u003e\u003cspan\u003eCleanses Gently Without Overstripping\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"20\"\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\n\u003cspan class=\"based-hero-v2__verify-icon\"\u003e\u003c\/span\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003e3,000,000+\u003c\/strong\u003e\n\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__stat-label\"\u003ehave already chosen BASED\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eBecause confidence shouldn't come at the cost of your health.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; sulfates.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with essential oils.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-ph.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eBalances pH Levels\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFor a scalp that feels clean \u0026amp; fresh.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eZero Endocrine Disruptors\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePeak performance with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-drop.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePreserves Natural Oils\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGently cleanses without overstripping.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/mn.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/hkjsdgfdks_6c5927e3-ce24-4d1e-9341-525b807bd6ef.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eCoconut Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eNourishes hair, adds shine, and supports a healthy-feeling scalp.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ahaha_50486c54-c500-4ed2-a100-892ce6e68a8d.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAloe Vera\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSoothes and conditions the scalp for a calm, hydrated feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/avooil_3c81c046-faec-4c03-bdb5-8dc9aa89226c.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eAvocado Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eMoisturizes the scalp and helps maintain a nourished feel.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/jksdhjf_2a79de34-8067-45fd-a6c7-4a8d17e5e633.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eVitamin E\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eProtects scalp from oxidative and environmental stress.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoco-Glucoside:\u003c\/strong\u003e\u003cspan\u003eGentle Cleansing Agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate \u0026amp; Sorbitan Olivate (Olivem1000):\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent \u0026amp; Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eSoothes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eScalp-Nourishing Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e\u003cspan\u003eHydrates Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eWater:\u003c\/strong\u003e\u003cspan\u003eH₂O\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoco-Glucoside:\u003c\/strong\u003e\u003cspan\u003eGentle Cleansing Agent\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGlycerin:\u003c\/strong\u003e\u003cspan\u003eHumectant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCetearyl Olivate \u0026amp; Sorbitan Olivate (Olivem1000):\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eGuar Gum:\u003c\/strong\u003e\u003cspan\u003eThickener\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCitric Acid:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePeppermint Oil:\u003c\/strong\u003e\u003cspan\u003eScent \u0026amp; Scalp Refresher\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePotassium Sorbate + Sodium Benzoate:\u003c\/strong\u003e\u003cspan\u003eFull Spectrum Preservative System\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHydrolyzed Keratin:\u003c\/strong\u003e\u003cspan\u003eSoftens \u0026amp; Helps Strengthen\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAvocado Oil:\u003c\/strong\u003e\u003cspan\u003eSoothes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCoconut Oil:\u003c\/strong\u003e\u003cspan\u003eScalp-Nourishing Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eNourishes Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAloe Vera:\u003c\/strong\u003e\u003cspan\u003eHydrates Scalp\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArginine:\u003c\/strong\u003e\u003cspan\u003epH Adjuster\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill this work for my hair type and scalp?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it leave my hair feeling dry or stripped?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it every day? What about color-treated hair?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eAbsolutely. It is pH-balanced, gentle, and made without harsh chemicals, so it is gentle enough for daily use and helps protect color-treated hair over time like most daily shampoos do.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan it help with flakes, itching, or scalp irritation?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eA lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them - just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it contain synthetic fragrance or harsh chemicals?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNot a single one. BASED is scented with essential oils, not cheap synthetic fragrance, and formulated without parabens, phthalates, sulfates, or endocrine disruptors. Nothing that doesn't belong on your body.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat makes BASED different from drugstore shampoos or big brands?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost shampoos are built for profit, not people. They use the cheapest ingredients that smell strong and foam fast, but can dry out your hair and scalp, fade your color, and cause long-term buildup. BASED uses only high-performance, non-toxic ingredients that deliver real results without compromise.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it lather like regular shampoo?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes - but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better - they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/shampoofrontonbrighter.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/oiujfds_57f39f7b-f1ed-41b8-87f8-f84fff81c1b8.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eOverstrips Natural Oils\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eRefreshes Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eContains Parabens\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eContains Sulfates\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eZero Endocrine Disruptors\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Shampoo + Conditioner","offer_id":54342493765945,"sku":"44114434293990-shampoo_+_conditioner","price":19.6,"currency_code":"USD","in_stock":true},{"title":"Just Shampoo","offer_id":54342493798713,"sku":"44114434293989-just_shampoo","price":9.8,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342493831481,"sku":"bb-2pck-shmp-orgnl-355ml-two_pack","price":19.6,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/8368ff483d943987b53125a641b8eec3483d60e4a17711994ba5d60a5aaf9960.webp?v=1787047320"},{"product_id":"pomade","title":"Pomade","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eInstant Non-Greasy Slicked \u0026amp; Flowy Looks\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/544ee68a_based-strong.svg\" width=\"20\"\u003e\u003cspan\u003eAll Day Medium Hold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eNatural Slicked \u0026amp; Flowy Looks\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eWithout the grease or buildup.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; petroleum.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGentle \u0026amp; effective. Zero compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-strong.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eAll-Day Medium Hold\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFlexible hold that lasts–without the buildup.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with our signature scent.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/gold-transparency.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNothing To Hide\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEvery ingredient listed. Every one intentional.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/bentonit_375f1750-8aa9-4d05-b440-d666f4707812.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBentonite Clay\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eAdds natural volume and texture without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/beeswaxx_ef405a5a-805c-4f8d-9e40-3f86a09c96e2.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBeeswax\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eLocks in your style with flexible, all-day structure and hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ingredient-jojobaoil.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eJojoba Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eLightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cpicture\u003e\u003csource\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/jhfs.png\" width=\"700\"\u003e\u003c\/picture\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eArgan Oil\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHelps strengthen, smooth, and protect for visibly healthier-looking hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil:\u003c\/strong\u003e\u003cspan\u003eReduces Frizz\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite (Clay):\u003c\/strong\u003e\u003cspan\u003eAdds Volume \u0026amp; Thickness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax:\u003c\/strong\u003e\u003cspan\u003eStrong Hold \u0026amp; Structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e\u003cspan\u003eImproves Application\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil:\u003c\/strong\u003e\u003cspan\u003eLightweight Hydration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen \u0026amp; Condition Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCaprylic\/Capric Triglyceride:\u003c\/strong\u003e\u003cspan\u003eEmulsifier\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCastor Oil:\u003c\/strong\u003e\u003cspan\u003eReduces Frizz\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite (Clay):\u003c\/strong\u003e\u003cspan\u003eAdds Volume \u0026amp; Thickness\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax:\u003c\/strong\u003e\u003cspan\u003eStrong Hold \u0026amp; Structure\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e\u003cspan\u003eImproves Application\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eJojoba Oil:\u003c\/strong\u003e\u003cspan\u003eLightweight Hydration\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArgan Oil:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen \u0026amp; Condition Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is the BASED Pomade different from traditional pomades?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost pomades are loaded with synthetic shine agents, heavy oils, or synthetic fragrance bombs. BASED gives you strong, clean styling without any harsh, synthetic chemicals or fragrances that can cause irritation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat kind of styles is this made for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eBASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it harden or flake?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. It dries with flexible hold, not helmet head. No crusty texture, no flakes.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I restyle throughout the day?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. It's reworkable with just a bit of water or damp hands-style stays flexible all day.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eIs it really non-toxic, and what does that mean for my hair?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes - unlike others, we only use 9 premium non-toxic ingredients. By doing that, it's going to be gentle on your scalp, and will style your hair effectively with zero compromise. Unlike other brands (we won't name names) we will never cheap out on our ingredients, because we actually care about the long term health of our customers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is the scent?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMasculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it with other styling products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes, BASED Pomade works great by itself but we always encourage mixing \u0026amp; matching different product combos to see what works best for your hair. One popular combination is the BASED Beachy Flow Duo , which is a mix of BASED Pomade and BASED Sea Salt Spray.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-pomade.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/wnlskmd_0f930ccf-6b5d-4f15-aed7-7cd10ed2f3ca.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eGreasy and Overly Stiff\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eAll Day Hold\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eNatural Shiny Non-Greasy Look\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eEasy \u0026amp; Fast To Apply\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eIngredient Transparency\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Synthetic Chemicals\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair \u0026amp; Scalp\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Just One","offer_id":54342494224697,"sku":"pomade1-just_one","price":8.4,"currency_code":"USD","in_stock":true},{"title":"Pack of 2","offer_id":54342494257465,"sku":"pomade2-pack_of_2","price":16.8,"currency_code":"USD","in_stock":true},{"title":"Deluxe Bundle","offer_id":54342494290233,"sku":"pomadesc-deluxe_bundle","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Complete Styling Kit","offer_id":54342494323001,"sku":"bb-bndl-csk-complete_styling_kit","price":30.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/de964f1fec1a5fc9207d810c871d61becaae2705d1f00122b3bc96d46d7ea866.webp?v=1787047327"},{"product_id":"texture-powder","title":"Texture Powder","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eTransforms Flat Hair—Instant Volume \u0026amp; Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/37e5011d_based-precise2.svg\" width=\"20\"\u003e\u003cspan\u003ePrecision Spray, Zero Mess\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eSay Goodbye to Flat, Lifeless Hair\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eFull, Natural Texture in Seconds.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eInstant Volume \u0026amp; Texture\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eTransforms flat hair in seconds.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-strong.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eStrong All-Day Hold\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eStrong hold without being overly stiff.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/37e5011d_based-precise2.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePrecision Spray, Zero Mess\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eNo shaker, no white residue everywhere.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGentle \u0026amp; effective. Zero compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eJust 5 Clean Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; phthalates.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/b40e0bbe_based-lightweight.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eWeightless Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003ePerfect styling without weighing down hair.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/6-benefits_b265100f-668d-4e29-9ac9-658cbdde2067.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sil-sicy-export-this_1e509525-7da1-4f52-8b6b-183963abc325.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eSilica Silylate\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eBuilds instant volume and structure without weighing hair down.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/rice-p-export-this_1181e808-00ce-4a9c-8d12-7f18b96c18f1.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eRice Powder\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eHelps build structure while keeping hair soft and healthy-looking.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/arrow-root-export-this_82c3bae9-0922-4b1b-8615-c7f6f2d12c9b.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eArrowroot Powder\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eAbsorbs excess oil to keep hair looking textured and matte all day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/mica-export-this_6f315975-ade7-44d8-b2af-11e838abb43e.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eMica\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eAdds matte texture for an effortless, natural matte finish.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica Silylate:\u003c\/strong\u003e\u003cspan\u003eAdds Volume \u0026amp; Hold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica:\u003c\/strong\u003e\u003cspan\u003eProvides Structure \u0026amp; Lift\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder:\u003c\/strong\u003e\u003cspan\u003eAbsorbs Excess Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMica:\u003c\/strong\u003e\u003cspan\u003eAdds Texture \u0026amp; Finish\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Powder:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen Hair With Amino Acids\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica Silylate:\u003c\/strong\u003e\u003cspan\u003eAdds Volume \u0026amp; Hold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSilica:\u003c\/strong\u003e\u003cspan\u003eProvides Structure \u0026amp; Lift\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder:\u003c\/strong\u003e\u003cspan\u003eAbsorbs Excess Oil\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMica:\u003c\/strong\u003e\u003cspan\u003eAdds Texture \u0026amp; Finish\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRice Powder:\u003c\/strong\u003e\u003cspan\u003eHelps Strengthen Hair With Amino Acids\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is the BASED Texture Powder different from traditional styling powders?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eUnlike traditional styling products that can leave your hair feeling overly stiff or greasy, BASED Texture Powder offers a lightweight, matte finish that adds instant volume and texture. Traditional powders also use a shaker bottle, creating uneven distribution, mess, and buildup. BASED Texture Powder features a precision pump allowing for targeted application, control, and consistent results without residue or waste. Also unlike the others, we only use five premium, non-toxic ingredients - no fillers, no harsh synthetic chemicals.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eIs this suitable for all hair types?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eBASED Texture Powder is tailored for straight to wavy hair, particularly for those with fine or shorter hair between 0 and 4 inches.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow do I apply it for best results?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eSimple. Spray it 2-4 times, scrunch it into your roots to activate, then style it exactly how you want. Amount of sprays will vary on your hair length and thickness.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow does it feel in my hair?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost texture powders weigh your hair down and make it overly stiff and hard. BASED Texture Powder gives you the hold and volume your hair needs, without overly stiffening or drying your hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eIs it really non-toxic, and what does that mean for my hair?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes - unlike others, we only use 5 non-toxic ingredients. By doing that, it is gentle on your scalp and absorbs excess oils naturally and effectively. Unlike other brands, we will never cheap out on our ingredients, because we actually care about the long-term health of our customers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow long does one bottle last?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eIt varies by usage, but on average one bottle will last you 60-90 days. For daily users, we recommend purchasing the Two Pack for best value.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it with other styling products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes, Texture Powder works great by itself, but we always encourage mixing and matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo, which mixes BASED Texture Powder and BASED Hair Clay.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it after the gym or when my hair gets sweaty?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNeed a post-gym touchup? We got you. Once your hair is dry from sweat, a few sprays will get you that much needed touchup. With it being so light and compact, it is a perfect fit for a gym bag or a backpack.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-texturizing-powder.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/oiujfds_57f39f7b-f1ed-41b8-87f8-f84fff81c1b8.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eInstant Texture \u0026amp; Volume\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eOverly Stiff \u0026amp; Unstylable\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eAll Day Strong Hold\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eNatural Textured Look\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eMessy Shaker \u0026amp; Hard to Apply\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eSpray Pump for Zero Mess\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Just one","offer_id":54342494355769,"sku":"44126606262501-just_one","price":7.0,"currency_code":"USD","in_stock":true},{"title":"Pack of 2","offer_id":54342494388537,"sku":"44126606262502-pack_of_2","price":14.0,"currency_code":"USD","in_stock":true},{"title":"Pack of 3","offer_id":54342494421305,"sku":"44126606262503-pack_of_3","price":17.85,"currency_code":"USD","in_stock":true},{"title":"Deluxe Bundle","offer_id":54342494454073,"sku":"tpdeluxe-deluxe_bundle","price":26.6,"currency_code":"USD","in_stock":true},{"title":"Complete Styling Kit","offer_id":54342494486841,"sku":"bb-bndl-csk-complete_styling_kit","price":30.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/9f2f0b9f0bd8bcb4d6423c4d7a06db4923cdba479b6838e1de018fdf532ae71c.webp?v=1787047329"}],"url":"https:\/\/basednursingus.it.com\/collections\/hair.oembed","provider":"My StoreBASED® | Premium Hair Care, Skincare \u0026 Body Products","version":"1.0","type":"link"}