{"product_id":"hair-clay","title":"Hair Clay","description":"\u003cdiv\u003e\n\u003cul class=\"based-buybox__inbox-usps\"\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/cee4f48e_based-lightning.svg\" width=\"20\"\u003e\u003cspan\u003eTransforms Flat Hair—Instant Volume \u0026amp; Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/544ee68a_based-strong.svg\" width=\"20\"\u003e\u003cspan\u003eStrong All Day Hold\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-buybox__inbox-usp\"\u003e\n\u003cimg class=\"based-buybox__inbox-usp-icon\" height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"20\"\u003e\u003cspan\u003ePremium Non-Toxic Ingredients\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-hero-v2\"\u003e\u003cdiv class=\"based-hero-v2__inner\"\u003e\n\u003cdiv class=\"based-hero-v2__left\"\u003e\n\u003cdiv class=\"based-hero-v2__stat-row\"\u003e\u003cstrong class=\"based-hero-v2__stat\"\u003eJoin 3,000,000+ Who've Already Chosen BASED\u003c\/strong\u003e\u003c\/div\u003e\n\u003cp class=\"based-hero-v2__headline\"\u003eNatural Matte Textured Looks\u003c\/p\u003e\n\u003cp class=\"based-hero-v2__subhead\"\u003eWithout the overly stiff feel or buildup.\u003c\/p\u003e\n\u003cul class=\"based-hero-v2__usps\"\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/208a3f32_group-5.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003ePremium Non-Toxic Ingredients\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eFormulated without parabens \u0026amp; petroleum.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-signature.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eHigh-Performance Formula\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEngineered to deliver with no compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-strong.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eAll-Day Strong Hold\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eStrong flexible hold without heavy buildup.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-endocrine.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eScalp \u0026amp; Hormone Safe\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eGentle \u0026amp; effective. Zero compromise.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/based-checkmarkshield.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNaturally Derived Fragrance\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eScented with our signature scent.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-hero-v2__usp\"\u003e\n\u003cspan class=\"based-hero-v2__usp-icon\"\u003e\u003cimg height=\"32\" src=\"https:\/\/based.com\/cdn\/shop\/files\/gold-transparency.svg\" width=\"32\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__usp-text\"\u003e\n\u003cstrong class=\"based-hero-v2__usp-label\"\u003eNothing To Hide\u003c\/strong\u003e\u003cspan class=\"based-hero-v2__usp-desc\"\u003eEvery ingredient listed. Every one intentional.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__right\"\u003e\u003cimg class=\"based-hero-v2__image\" height=\"1152\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ee408827_94b263c2-de92-45f2-aac3-6bee1c4a7264.png\" width=\"1200\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-hero-v2__cta-group\"\u003e\n\u003cspan class=\"based-hero-v2__cta-label\"\u003eMAKE THE SWITCH NOW\u003c\/span\u003e\u003cdiv class=\"based-hero-v2__sub-usps\"\u003e\n\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-hero-v2__sub-usp\"\u003e\u003cspan class=\"based-hero-v2__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-ingredients\"\u003e\n\u003ch2 class=\"based-ingredients__heading\"\u003eThe Key Ingredients\u003c\/h2\u003e\n\u003cp class=\"based-ingredients__eyebrow\"\u003eSIMPLE, EFFECTIVE, BASED\u003c\/p\u003e\n\u003cdiv class=\"based-ingredients__grid\"\u003e\n\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/ingredient-kaolinclay_cd0167d6-7c45-45c1-82d1-7316226809d5.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eKaolin Clay\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eCreates matte texture with natural grip for ultimate styling control and hold.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/bentonit_375f1750-8aa9-4d05-b440-d666f4707812.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBentonite Clay\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eBoosts volume while drawing out excess oil, dirt, and product buildup from hair.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/beeswaxx_ef405a5a-805c-4f8d-9e40-3f86a09c96e2.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eBeeswax\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eDelivers lasting structure with a strong, flexible hold that stays all day.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\u003carticle class=\"based-ingredients__item\"\u003e\u003cdiv class=\"based-ingredients__swatch\"\u003e\u003cimg height=\"700\" src=\"https:\/\/based.com\/cdn\/shop\/files\/shea-butter-swatch_b99e41a4-eace-49dd-a4f6-6fd911335148.png\" width=\"700\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__caption\"\u003e\n\u003ch3 class=\"based-ingredients__name\"\u003eShea Butter\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__benefit\"\u003eSoftens and conditions both hair and scalp without adding shine or greasiness.\u003c\/p\u003e\n\u003c\/div\u003e\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__trust\"\u003e\n\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003ePremium Non-Toxic\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eZero Endocrine Disruptors\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-item\"\u003e\u003cspan class=\"based-ingredients__trust-icon\"\u003e\u003c\/span\u003e\u003cspan class=\"based-ingredients__trust-copy\"\u003e\u003cspan class=\"based-ingredients__trust-label\"\u003eFormulated \u0026amp; Filled in USA\u003c\/span\u003e\u003c\/span\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__actions\"\u003eMAKE THE SWITCH NOW\u003cdiv class=\"based-ingredients__sub-usps\"\u003e\n\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/group-6.png\" width=\"16\"\u003e\u003c\/span\u003eFast 2-5 Day Delivery\u003c\/span\u003e\u003cspan class=\"based-ingredients__sub-usp\"\u003e\u003cspan class=\"based-ingredients__sub-usp-icon\"\u003e\u003cimg height=\"16\" src=\"https:\/\/based.com\/cdn\/shop\/files\/sdlkfjs.png\" width=\"16\"\u003e\u003c\/span\u003e60-Day Satisfaction Guarantee\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cspan\u003eFull Ingredient List\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e\u003cspan\u003eMoisturizes and Conditions Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax:\u003c\/strong\u003e\u003cspan\u003eProvides hold and texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay:\u003c\/strong\u003e\u003cspan\u003eAbsorbs Oil, Adds Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder:\u003c\/strong\u003e\u003cspan\u003eAdds Texture \u0026amp; Volume\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite (Clay):\u003c\/strong\u003e\u003cspan\u003eAbsorbs excess oil and impurities\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"based-ingredients__popover\"\u003e\n\u003cspan\u003e\u003c\/span\u003e\u003ch3\u003eFULL INGREDIENT LIST\u003c\/h3\u003e\n\u003cp class=\"based-ingredients__popover-subheading\"\u003eWe know you're not used to seeing them...\u003cbr\u003ebut we have nothing to hide.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eShea Butter:\u003c\/strong\u003e\u003cspan\u003eMoisturizes and Conditions Hair\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBeeswax:\u003c\/strong\u003e\u003cspan\u003eProvides hold and texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKaolin Clay:\u003c\/strong\u003e\u003cspan\u003eAbsorbs Oil, Adds Texture\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eArrowroot Powder:\u003c\/strong\u003e\u003cspan\u003eAdds Texture \u0026amp; Volume\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSantal Sandalwood:\u003c\/strong\u003e\u003cspan\u003eNaturally Derived Fragrance\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eBentonite (Clay):\u003c\/strong\u003e\u003cspan\u003eAbsorbs excess oil and impurities\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eVitamin E:\u003c\/strong\u003e\u003cspan\u003eAntioxidant\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003csection class=\"based-tabs\"\u003e\u003cdiv class=\"based-tabs__bar\"\u003e\n\u003clabel class=\"based-tabs__tab\"\u003eFAQs\u003c\/label\u003e\u003clabel class=\"based-tabs__tab\"\u003eDelivery \u0026amp; Returns\u003c\/label\u003e\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__items\"\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow is the BASED Hair Clay different from traditional hair clays?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eMost clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWho is this best for?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eBASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eHow much hold does it give?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eExpect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it make my hair look greasy or heavy?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eNo. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eDoes it wash out easily?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWill it damage or dry out my hair over time?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eWe use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eIs it scented or perfumed?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eIt's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap \u0026amp; harsh synthetic fragrances that can cause irritation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eCan I use it with other styling products?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eYes, BASED Hair Clay works great by itself but we always encourage mixing \u0026amp; matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__item\"\u003e\n\u003csummary class=\"based-tabs__summary\"\u003e\u003cspan class=\"based-tabs__q\"\u003eWhat if it's not a fit for me?\u003c\/span\u003e\u003cspan class=\"based-tabs__chev\"\u003e\u003cimg height=\"20\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/chevron-down.svg\" width=\"20\"\u003e\u003c\/span\u003e\u003c\/summary\u003e\u003cdiv class=\"based-tabs__a\"\u003eDon't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__panel\"\u003e\n\u003ch2 class=\"based-tabs__heading\"\u003eDelivery \u0026amp; Returns\u003c\/h2\u003e\n\u003cdiv class=\"based-tabs__dr-rows\"\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eUS Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003eon all US orders $30+.\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇺🇸 United States\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e2-5 working days\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eInternational Delivery Times\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eShipping is\u003cstrong\u003eFREE\u003c\/strong\u003efor all Canada, UK, EU \u0026amp; Australia orders over $100.\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOrders under $100 are only\u003cstrong\u003e$25\u003c\/strong\u003e\u003cs\u003e$60\u003c\/s\u003e\u003c\/p\u003e\n\u003cul class=\"based-tabs__dr-countries\"\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇨🇦 Canada\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇬🇧 UK\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-14 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇪🇺 Europe\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e10-20 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli class=\"based-tabs__dr-country\"\u003e\n\u003cspan class=\"based-tabs__dr-country-name\"\u003e🇦🇺 Australia\u003c\/span\u003e\u003cspan class=\"based-tabs__dr-country-eta\"\u003e5-10 working days\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-tabs__dr-row\"\u003e\n\u003cspan class=\"based-tabs__dr-icon\"\u003e\u003c\/span\u003e\u003cdiv class=\"based-tabs__dr-content\"\u003e\n\u003cp class=\"based-tabs__dr-label\"\u003eThe BASED Guarantee\u003c\/p\u003e\n\u003cp class=\"based-tabs__dr-text\"\u003eOur\u003cstrong\u003e60-day moneyback\u003c\/strong\u003eguarantee lets you return any products if you don’t like them. No exceptions.\u003cbr\u003e\u003cbr\u003eTo find out more, see our “Return Policy”\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/section\u003e\u003c\/div\u003e\n\u003cbr\u003e\u003cdiv class=\"shopify-block\"\u003e\u003cdiv class=\"based-comparison\"\u003e\n\u003cdiv class=\"based-comparison__header\"\u003e\n\u003cdiv class=\"based-comparison__heading-cell\"\u003e\u003ch2 class=\"based-comparison__heading\"\u003eWhy choose\u003cspan class=\"based-comparison__heading-accent\"\u003eBASED?\u003c\/span\u003e\n\u003c\/h2\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/horizon-comparison-live-hair-clay.png\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eBASED\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__col\"\u003e\n\u003cimg class=\"based-comparison__col-img\" height=\"80\" src=\"https:\/\/based.com\/cdn\/shop\/files\/claygeneric_ef39f126-095a-455e-8ab1-d2e2e95908c9.webp\" width=\"52\"\u003e\u003cp class=\"based-comparison__col-label\"\u003eOthers\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__rows\"\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003ePremium Non-Toxic Ingredients\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eOverly Stiff \u0026amp; Unstylable\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eStrong All Day Hold\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eNatural Matte Textured Look\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eEasy \u0026amp; Fast To Apply\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCheap Synthetic Fragrance\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eIngredient Transparency\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eHarsh Synthetic Chemicals\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__row\"\u003e\n\u003cp class=\"based-comparison__feature\"\u003eCan Dry Out Hair\u003c\/p\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/x-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"based-comparison__cell\"\u003e\u003cspan class=\"based-comparison__badge\"\u003e\u003cimg class=\"based-comparison__badge-icon\" height=\"28\" src=\"https:\/\/based.com\/cdn\/shop\/t\/158\/assets\/checkmark-icon.svg\" width=\"28\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e","brand":"mysite","offers":[{"title":"Just One","offer_id":54342490128697,"sku":"clay1-just_one","price":8.4,"currency_code":"USD","in_stock":true},{"title":"Two Pack","offer_id":54342490161465,"sku":"clay2-two_pack","price":16.8,"currency_code":"USD","in_stock":true},{"title":"Complete Styling Kit","offer_id":54342490194233,"sku":"bb-bndl-csk-complete_styling_kit","price":30.8,"currency_code":"USD","in_stock":true},{"title":"Deluxe Bundle","offer_id":54342490227001,"sku":"claysc-deluxe_bundle","price":28.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1009\/7016\/8633\/files\/9ace34b118f895b8a10c9b4c58b414472ad609a1aa3930c43bd24152f1d365e8.webp?v=1787047261","url":"https:\/\/basednursingus.it.com\/products\/hair-clay","provider":"My StoreBASED® | Premium Hair Care, Skincare \u0026 Body Products","version":"1.0","type":"link"}