Shower Duo

Our shampoo and conditioner contain only premium non-toxic ingredients with formulated without parabens, sulfates, phthalates or any other harsh chemicals. All ingredients are naturally derived, ensuring you're only putting the cleanest, highest quality ingredients on your hair and scalp. Will this shampoo clean my hair as effectively as drugstore shampoos?

Yes. Our non-toxic formulation effectively cleanses hair of dirt, oil, and product buildup while helping maintain your scalp's natural balance. Many customers report their hair also feels and looks healthier over time as it adjusts to a product that doesn't strip away beneficial natural oils. How long will it take to see results after switching to BASED?

Most users notice softer, healthier-looking hair within 2-3 washes. However, if you're transitioning from traditional low-quality chemical products, your hair may undergo a brief adjustment period of 1-2 weeks as it rebalances from its dependence on harsh synthetic chemicals. Are they suitable for all hair types?

Our non-toxic formulation works effectively for all hair types from straight to tightly coiled, fine to thick, and oily to dry. The gentle, balanced formula adapts to your hair's unique needs rather than forcing a one-size-fits-all approach. Does non-toxic shampoo mean I have to sacrifice lather and scent?

Not at all. Our non-toxic formulation creates a satisfying lather using naturally-derived surfactants rather than cheap, harsh sulfates. Both have a refreshing & energizing peppermint scent derived entirely from essential oils, rather than cheap, synthetic fragrances. L ather does not actually mean your hair is being cleaned. Exaggerated lather has been instilled into consumers for decades, as a mental trigger that your hair is being properly clean, but it is nothing more than a chemical reaction caused by harsh chemicals. More lather does not equal cleaner hair & scalp. How does the price compare to conventional hair care products?

Traditional big-brand shampoo, conditioner and other hair care products are designed purely for one thing. Profit & mass-distribution. Big brands purposefully create formula's that are as cheap to create as possible, looking to cut cost wherever they possibly can, not caring about your hair & health. If you look at the ingredient lists of most big-brand drug store shampoos, and then a dish soap, you can unfortunately & jaw-droppingly see that a few of the ingredients are the same such as 'Sodium laureth sulfate', which is also industrially used... While the initial cost of a premium Shampoo & Conditioner like ours is slightly higher, you know for a fact you are only putting products on your head that are clean, of the highest quality, and without any harsh or low-quality chemicals. By investing in BASED, you are investing in yourself. What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.